Salon Loyalty & Rewards Programmes

Salon customers book appointments regularly but not always frequently — a visit might be every 4-8 weeks. Each visit is higher value than a café, but less frequent. The loyalty challenge is about encouraging rebooking and building long-term client relationships.

Digital stamp cards work well for visit-based rewards (e.g., 5 visits = £10 reward), while points reward spend across treatments and products. Vouchers can encourage customers to try new services.