B2B Loyalty Programmes for Suppliers & Trade Customers
PartnerPerks isn't only a coffee-shop loyalty app. Reward the trade customers who keep coming back — with a loyalty programme built for B2B.
Trade Rewards
Supplier Programme
Customer
ABC Building Contractors
Monthly Spend
£4,850
Points
4,850 pts
150 points until next £10 reward
Trade Customers
86
Points Issued
42K
Redeemed
£1,240
Illustrative example data for demonstration.
Reward the Customers Who Keep Coming Back
Trade customers are the backbone of your business. A loyalty programme recognises their repeat purchasing and encourages them to keep ordering from you.
A B2B Reward Programme in Action
See how a supplier could structure a trade rewards programme. This is an illustrative example — not an actual customer record.
Illustrative Programme Example
ABC Contractors — Trade Rewards
Customer
ABC Contractors
Avg. Order
£750
Purchases
2 per month
Annual Spend
£18,000
Example Reward Structure
Illustrative example only — not an actual customer record.
The Trade Customer Journey
From purchase to reward to repeat order — the full B2B loyalty loop.
Customer Purchases
Trade customer places an order.
Account Identified
Customer linked by email.
Reward Earned
Points awarded on purchase.
+750 ptsBalance Grows
Points accumulate over time.
Reward Unlocked
Customer reaches reward threshold.
£10 RewardCustomer Returns
Trade customer places next order.
Customer Purchases
Trade customer places an order.
Account Identified
Customer linked by email.
Reward Earned
Points awarded on purchase.
+750 ptsBalance Grows
Points accumulate over time.
Reward Unlocked
Customer reaches reward threshold.
£10 RewardCustomer Returns
Trade customer places next order.
Incentivise Selected Products & Promotions
Use bonus points to drive sales of high-margin or promotional product lines.
Bonus Points on Products
Configure bonus points for specific product lines or promotional periods. For example, offer 2× points on selected products to incentivise trade customers to buy them.
Example: 2× points on selected product lines this month
Promotional Campaigns
Run time-limited promotional campaigns with bonus points to drive sales during slow periods or launch new product ranges to your trade customers.
Example: Double points week for trade customers
Reward Trade Customers Without Managing the Rewards Yourself
You reward the customer. We handle the rewards. The PartnerPerks Marketplace is a powerful B2B differentiator.
You reward the customer. We handle the rewards.
With PartnerPerks Marketplace Rewards, you award points to your trade customers. They redeem those points through the PartnerPerks Marketplace for rewards like gift cards. You don't have to source, manage, or fulfil the rewards yourself — PartnerPerks handles it.
Your Business
Awards PartnerPerks points
Customer Earns Points
On purchases and activity
PartnerPerks Balance
Points stored in customer account
PartnerPerks Marketplace
Customer browses rewards
Customer Selects Reward
Redeems points for a reward
Your Business
Awards PartnerPerks points
Customer Earns Points
On purchases and activity
PartnerPerks Balance
Points stored in customer account
PartnerPerks Marketplace
Customer browses rewards
Customer Selects Reward
Redeems points for a reward
Your Supplier Dashboard
Track trade customers, reward balances, programme activity, redemptions, and branch performance — all from one place.
Supplier Dashboard
Trade Rewards Programme
Trade Customers
86
Points Issued
42K
Redeemed
£1,240
Branches
4
Top Trade Customers
Illustrative demo data shown for demonstration purposes.
Why Suppliers Choose PartnerPerks
A loyalty platform that works for B2B — not just consumer loyalty.
Reward Repeat Trade
Recognise and incentivise the trade customers who order from you regularly.
Strengthen Relationships
Build stronger B2B relationships by rewarding valuable trade customers.
Track Customer Activity
See which trade customers are earning and redeeming, and track programme performance.
Multi-Branch Support
Reward trade customers across all your branches from one central programme.
Promotional Points
Incentivise selected products or promotions with bonus points.
Marketplace Rewards
Let PartnerPerks handle the rewards — you just award the points.
Popular Industries for Trade & B2B
Explore the other ways PartnerPerks can help you reward your customers.
Explore PartnerPerks Solutions
Explore the other ways PartnerPerks can help you reward your customers.
Start Rewarding Your Trade Customers
Set up a B2B loyalty programme in minutes. Start your 14-day free trial today — no credit card required.
No credit card required.