Trade & B2B

Loyalty Programmes for Trade Suppliers

Trade suppliers serve B2B customers who order regularly and value reliability. PartnerPerks helps you recognise that ongoing relationship with spend-based points and marketplace rewards — giving trade customers a reason to keep ordering from you.

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My Rewards

Trade Suppliers

Points Balance

1,240 pts

1,240 / 1,500260 to next reward

Available Rewards

£10 Voucher

500 points

Recent Activity

+85 ptsLatest purchase
+50 ptsBonus reward

Reward Unlocked!

£10 Voucher

The Loyalty Challenge for Trade Suppliers

What makes customer retention different in your industry.

Trade suppliers serve B2B customers who order regularly and value reliability. The relationship is built on trust — consistent products, fair pricing, and dependable delivery. Loyalty in this context means recognising that ongoing trade relationship and giving customers a reason to keep ordering from you.

Points-based rewards work well here because they scale with spend. Marketplace Rewards let your trade customers redeem points for gift cards and rewards they actually want, without you having to manage a reward catalogue.

Example Trade Supplier Loyalty Programme

Reward ongoing trade relationships with spend-based points and marketplace rewards.

1

Trade customer places regular order

2

Earns points on spend (£1 = 1 point)

3

Points balance builds over time

4

Reward available through Marketplace

5

Customer returns for next order

Illustrative example for demonstration purposes. Programme details are fully customisable in PartnerPerks.

Loyalty Ideas for Trade Suppliers

Recommended reward types based on how your customers buy.

Points

Spend-based points scale with order value — your biggest trade accounts earn the most rewards.

Learn more

Marketplace Rewards

Customers redeem points through the PartnerPerks Marketplace for gift cards and rewards they actually want.

Learn more

Digital Vouchers

Issue vouchers for promotional periods or to reward specific purchasing milestones.

Learn more

The Customer Journey

How customers earn and redeem rewards with Trade Suppliers.

Order

Trade customer places a regular order.

Points

Points earned on spend value.

£1 = 1 pt

Balance

Points balance builds with each order.

Reward

Reward available through Marketplace.

Return

Customer returns for next order.

Why PartnerPerks Works for Trade Suppliers

Benefits designed around your industry's customer behaviour.

Reward Ongoing Trade Relationships

Recognise customers who order from you regularly over months and years.

Encourage Repeat Orders

Give trade customers a reason to keep ordering from you.

Marketplace Rewards

Customers redeem points for gift cards through the Marketplace.

Track Customer Value

See which trade accounts are your most valuable and reward them accordingly.

Manage Your Trade Suppliers Loyalty Programme

Track customers, reward activity, and redemptions — all from one dashboard.

app.partnerperks.co.uk/dashboard

Supplier Dashboard

Trade Suppliers Programme

PP

Trade Customers

98

Points Issued

186K

Rewards Redeemed

41

Avg. Order Value

£640

Reward Activity

Recent Activity

New customerjoined the programme
Customerearned a reward
Customerredeemed a voucher

Illustrative demo data shown for demonstration purposes.

Explore the Broader PartnerPerks Solution

Learn more about how PartnerPerks works for businesses like yours.

Discover Businesses on PartnerPerks

See real businesses already using PartnerPerks to reward their customers in our Business Directory.

Explore Related Industries

See how PartnerPerks works for other types of businesses.

Frequently Asked Questions

Everything you need to know about this feature.

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