B2B Loyalty Programmes for Wholesalers
Wholesalers and distributors operate on B2B purchasing relationships where customers order regularly, often in bulk. PartnerPerks helps you strengthen those relationships with spend-based points and marketplace rewards that trade buyers actually want.
Trade Account
Wholesalers & Distributors
5,000 pts
Reward Available
£50 Reward
Redeem your points
Recent Orders
Reward Unlocked!
£10 Voucher
The Loyalty Challenge for Wholesalers & Distributors
What makes customer retention different in your industry.
Wholesalers and distributors operate on B2B purchasing relationships where customers order regularly, often in bulk, and over long periods. The loyalty challenge is different from retail — it's about strengthening the supplier-customer relationship and making it easy for trade buyers to keep coming back.
Marketplace Rewards are particularly powerful here. Instead of managing your own reward catalogue, customers earn PartnerPerks points and redeem them through the Marketplace for gift cards and rewards they actually want.
Example Wholesale Loyalty Programme
Strengthen B2B purchasing relationships with spend-based rewards.
Trade customer places regular order
Earns PartnerPerks points on spend
Points balance builds over time
Reward becomes available
Customer returns for future orders
Trade customer places regular order
Earns PartnerPerks points on spend
Points balance builds over time
Reward becomes available
Customer returns for future orders
Illustrative example for demonstration purposes. Programme details are fully customisable in PartnerPerks.
Loyalty Ideas for Wholesalers & Distributors
Recommended reward types based on how your customers buy.
Points
Spend-based points reward repeat B2B purchasing and recognise customer value over time.
Learn moreMarketplace Rewards
Customers redeem PartnerPerks points through the Marketplace — no need to manage your own reward catalogue.
Learn moreDigital Vouchers
Issue vouchers for promotional periods or to reward specific purchasing milestones.
Learn moreThe Customer Journey
How customers earn and redeem rewards with Wholesalers & Distributors.
Order
Trade customer places a regular order.
Points
PartnerPerks points earned on spend.
£1 = 1 ptBalance
Points balance builds with each order.
Reward
Reward available through Marketplace.
Return
Customer returns for future orders.
Order
Trade customer places a regular order.
Points
PartnerPerks points earned on spend.
£1 = 1 ptBalance
Points balance builds with each order.
Reward
Reward available through Marketplace.
Return
Customer returns for future orders.
Why PartnerPerks Works for Wholesalers & Distributors
Benefits designed around your industry's customer behaviour.
Strengthen B2B Relationships
Show your trade customers you value their ongoing business.
Encourage Repeat Ordering
Give customers a reason to keep ordering from you rather than a competitor.
Marketplace Rewards
Customers redeem points for gift cards and rewards they actually want.
Track Customer Value
See who your most valuable trade accounts are and reward them accordingly.
Manage Your Wholesalers & Distributors Loyalty Programme
Track customers, reward activity, and redemptions — all from one dashboard.
Supplier Dashboard
Wholesalers & Distributors Programme
Trade Accounts
86
Points Issued
412K
Marketplace Redemptions
52
Avg. Order Value
£2,400
Reward Activity
Recent Activity
Illustrative demo data shown for demonstration purposes.
Explore Related Industries
See how PartnerPerks works for other types of businesses.
Build Stronger B2B Customer Relationships
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