Loyalty Programmes for Builders' Merchants
Trade customers make frequent, high-value purchases and develop long-term supplier relationships. PartnerPerks helps you recognise that value with spend-based points and marketplace rewards that keep trade buyers coming back.
Trade Account
Builders' Merchants
5,000 pts
Reward Available
£50 Reward
Redeem your points
Recent Orders
Reward Unlocked!
£10 Voucher
The Loyalty Challenge for Builders' Merchants
What makes customer retention different in your industry.
Trade customers make frequent, high-value purchases and develop long-term supplier relationships. Unlike a café, each transaction might be hundreds or thousands of pounds, and the customer may return weekly for months or years.
This means loyalty isn't about encouraging the next visit — it's about recognising the value of that relationship. Spend-based points reward your most valuable trade customers for their ongoing commitment, and marketplace rewards give them access to rewards they actually want.
Example Trade Loyalty Programme
Reward your trade customers based on the value of their spend.
Trade customer spends £5,000
Earns 5,000 points (£1 = 1 point)
Points balance builds in their account
£50 reward becomes available
Customer returns for next order
Trade customer spends £5,000
Earns 5,000 points (£1 = 1 point)
Points balance builds in their account
£50 reward becomes available
Customer returns for next order
Illustrative example for demonstration purposes. Programme details are fully customisable in PartnerPerks.
Loyalty Ideas for Builders' Merchants
Recommended reward types based on how your customers buy.
Points
Spend-based points reward your most valuable trade customers — the more they spend, the more they earn.
Learn moreMarketplace Rewards
Customers earn PartnerPerks points and redeem through the PartnerPerks Marketplace for gift cards and rewards they actually want.
Learn moreDigital Vouchers
Issue vouchers for promotional periods or to reward specific purchasing milestones.
Learn moreThe Customer Journey
How customers earn and redeem rewards with Builders' Merchants.
Trade Purchase
Customer places an order at the trade counter or online.
Points
Points awarded based on spend value.
£1 = 1 ptBalance
Points balance builds in their trade account.
Reward
Reward becomes available when threshold reached.
£50 RewardNext Order
Customer returns for their next order.
Trade Purchase
Customer places an order at the trade counter or online.
Points
Points awarded based on spend value.
£1 = 1 ptBalance
Points balance builds in their trade account.
Reward
Reward becomes available when threshold reached.
£50 RewardNext Order
Customer returns for their next order.
Why PartnerPerks Works for Builders' Merchants
Benefits designed around your industry's customer behaviour.
Reward Valuable Trade Customers
Recognise the customers who spend the most with your business over time.
Encourage Repeat Purchasing
Give trade customers a reason to come back to you rather than a competitor.
Recognise Customer Spend
Spend-based points mean your biggest accounts earn the biggest rewards.
Build Stronger Trade Relationships
A loyalty programme shows your trade customers you value their business.
Manage Your Builders' Merchants Loyalty Programme
Track customers, reward activity, and redemptions — all from one dashboard.
Supplier Dashboard
Builders' Merchants Programme
Trade Customers
142
Points Issued
285K
Rewards Redeemed
36
Avg. Order Value
£820
Reward Activity
Recent Activity
Illustrative demo data shown for demonstration purposes.
Explore Related Industries
See how PartnerPerks works for other types of businesses.
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